“Garda Outdoors - the magazine of Lake Garda” was born in 2014 from the desire of Walter Sestili (editor of the project) to combine the passion for the lake with his tourism marketing work. From this mix, a crossover project between publishing and destination marketing was born.
The initial goal of promoting the Garda basin as a single territory has become a distinctive feature of the project and a strength.
For us at Garda Outdoors, Lake Garda is all that territory that can be reached in 60 minutes by car from the coast: from Mantua to Trento and from Verona to Brescia, and it is on this axis that we base the programming of our editorial calendar and the creation of our events.
A territory capable, in 2016, of recording over 6.7 million arrivals and 25.7 million presences, of which over 22 million only along the shores of Garda. We find it obsolete that in 2017 the promotion of this unique territory in Italy and in the world is still divided on a regional and non-unitary scope.
Our intent is to tell Lake Garda through the eyes of the tourist who sees it for the first time and is struck by it. Like Goethe, who wrote on his trip to Italy: “How I wish my friends were next to me for a moment and could enjoy the view in front of me! Tonight I could have reached Verona but I would have let slip a marvel of nature, an enchanting spectacle, Lake Garda: I did not want to lose it and I was magnificently rewarded for this diversion”.
A story, therefore, that captivates the reader and describes the second Italian tourist basin as a single territory, and not as three separate entities between Trentino, Lombardy and Veneto.
In these early years we have made the area of Lake Garda known through those who live it, those who promote it and those who, through their business, make it vital. We have focused heavily on social networks, obtaining very interesting results.
In 2017 we obtained more than 1 million interactions between Twitter, Facebook and Instagram; where Instagram is our most important success.